Previously, Jim was senior analyst for MicroDesign Resources (a unit of Cahners/Reed Elsevier) as well as the Senior Editor of the prestigious industry journal Microprocessor Report (a three-time winner of the Computer Press Award), and Editor-in-Chief of Embedded Processor Watch. He also hosted and directed the yearly Embedded Processor Forum conference, the industry's annual showcase for new microprocessors. As an analyst and editor, Turley consulting with leading semiconductor firms, providing informed advice on technology trends and market requirements, and was often called on to participate in new product reviews, strategy sessions, and technology development for large semiconductor companies