IMO, they can forget the first mover discounts. Those went to HP & AMD & Intel. I say, Toyota, pony up! You know that Lexus doesn't run so nice without all those MMP mircoprocessor components!
I know you're really just trying to protect Belicheat's ability to get a first mover discount on all his video equipment! You don't have to disguise it as great strategerie to get the auto industry signed up! lol