Thank you for the correction in terminology for my proposed PR header. However, the point I was making was that the number I'd prefer to see in the header is the GROSS number, e.g., earnings or gross earnings. This avoids the tax hit issue (e.g., what sounds more impressive, "$100M gross earnings" or "$60M profit"?, recognizing that it would ultimately be a wash - but maybe not depending on what the company does later in the tax year toward offsetting taxes, a la my "ideal acquisition scenario").
JMHO,
SGE