Yep, it's amazing - a lot of people here are not able to accept a scenario with all its positives and negatives as a possibility.

BTW, I remember the chief of marketing from Fiat Automobile in the 80ies, who made a research for a new campaign for a car: The result was terrible with 75%, who said, they didn't like this campaign. But the other 25% did not only say, they liked the campaign, but were completely enthusiastic about it.

Thus he made the brave move, to launch the campaign for the following reason: The car was not for everybody and thus the campaign couldn't be for everybody, but those 25% of the people were exactly representating the target group for the car, therefore he decided, that the campaign should be perfect for the target group.

The result: One of the most successful marketing campaigns for a car and one of the best sold cars of Fiat in the 80ies.

This tells us: Everything has to be looked at individually.

GLTA