How would Avot position themselves to gain revenue from their tech?

First of all- Am I correct in assuming that Avot tech is flexible and able to adjust to different formats, sources of video etc in its software-based delivery capabilities?

Is their market or niche as you guys see it in being a sole source of tech for a certain network or networks at a cost to each network (less of a challenge to derive revenue)? Or are they trying to be the ubiquitous tech for video delivery on handhelds (more challenging to derive revenue as users would be from "all over" the net)?

Having a tech that is ahead of the curve or leading-edge is great but making money from it is quite another. Curious what you guys think the business model will look like. Anybody?