Sorry if this has been posted before...

Trans-coding and Video Search for Mobile Phones

While trans-coding sounds like a simple process, surprisingly few companies can do this. Videos come in all sorts of formats and need to be converted before they can be played on a mobile phone. According to Jakatdar, there are only about 20 companies that claim to do trans-coding, and of those, only 10 percent do it on the fly (Avot, Ripcode, and Vuclip) - all others need to pre encode. Firms that offer pre-encoding need to store that information somewhere, we don't," he said.

"Major competitors Avot and Ripcode trans-code on the fly, but they don't offer search. Vtap and Truveo offer search, but no trans-coding.