Re: "One of the upsides is that the downside risk is only 11 cents. The most you can lose is 11 cents. Compared to say a big company like GM where the maximum downside risk is 2 bucks."
This is a misleading statement. If you plan to invest $10,000, in any company at any price per share, be prepared - you can loose it all. It doesn't matter what the PPS is, the downside risk is your total investment.