GE, Big Vendors Corner EMR Market; Smaller Vendors Explore Health 2.0 Main Category: IT / Internet / E-mail Article Date: 26 Jun 2009 Staying ahead of the upcoming drive to sell electronic health records to hospitals and physicians may be difficult for smaller vendors, Pharmawire/Financial Times reports. General Electric announced a program last week to provide health care organizations with financing options to purchase health technology through its financial services arm even as it sells electronic records through its health care wing. Other large vendors like Cerner and McKesson will be able to keep up, but smaller producers will be left behind, industry experts said. A rush of new customers is expected in upcoming years because the American Recovery and Reinvestment Act provides incentives - more than $20 billion - for health providers to purchase the technology (Avallone and Longpre, 6/24).