why not PR it positively
Because any positive PR in the past has been alleged by some as a means of "pumping" the price to enable shares to be sold.
In a prior post you gave this example:
This is all probably why I am a Firefighter not in Business If I lost 80% of my patients in a year like they did our value I would be Fired
What would the percentage be if all the tires were removed for inspection even though you knew there was nothing wrong with them?
.
.
Be well