Possible answers to your questions:

What do you think motivates Carlton Johnson? Helmut Falk? Gloria Felcyn? This is a tough one...Money paid out as a director. Having insight to sell (their shares or shares controlled by friends) before the stock price moves down.

What do you think they consider success? Making a substantial amount of money for time spent in the director's role. Making sure they do not sell (their shares or shares controlled by friends) into the stock price moves up.

What do you think they consider their obligation to you, a shareholder? ZILCH.

These answers are only a guess from what I have been able to observe.