This should be worth at least a weeks worth of inane one line arguements between left and right, but here goes.....
If you had a $10,000 budget, which nationally read newspaper would take an advetisement out in?
Good Luck
(I) C. W.
ps I don't necessarily agree with your premise, we are not a household name because we have no place in the home. There is nothing to advertise or make public. Our product is a license of a concept. Really besides the 25000 something stuckholders the only others that care are the 1500 infinging companies (and it looks like most of them don't give a crap either!)