You said:

disagree, porsche would not have made it with this priority

3. A dogged determination to protect shareholder interests ABOVE ALL ELSE

Although Porche was traded on the Frankfurt Stock Exchange, control of Porche remained in the hands of the two founding families. There were two classes of shares, ordinary and preference. The two families held 8.75 million ordinary shares (the shares that held all the voting rights). The preference shares (also 8.75 million)participated only in the profits. All preference shares were publicly traded.

Question: Is pursuing the interests of Porche's controlling families different from maximizing returns to its shareholders?

http://books.google.com/books?id=_X-l25srIYkC&pg=PA199&lpg=PA199&dq=porche+and+shareholder+value&source=bl&ots=nkXLX5xahj&sig=iRd_uf_6lUPjlPDcGUxjVJH_JIo&hl=en&ei=gRUJTZiMGc-H4QattvnJAQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCIQ6AEwAQ#v=onepage&q&f=false