Samsung opens store in Australia and guess what it looks like?

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All Things Digital reports that Samsung has opened a retail ‘Experience’ store in Sydney, and it’s very clear whose stores it’s been inspired by. As All Things Digital puts it ‘its design and ethos, even in the most generous light, bear an uncanny resemblance to those of the Apple Store.’

‘The airy, spartan layout and open floor plan. A dedicated customer support desk staffed by “Samsung Smart Tutors” that recalls Apple’s Genius Bar. A group demonstration area. The broad, rectangular wall displays. Clean lines. Blue T-shirts for all store employees.’