"In addition to optimizing IP Portfolio value and protecting assets from infringement, the company is also well versed in converting portfolio value into a maximum cash return for its owner(s)."

This is called "promoting their services". The idea is to entice the next Charles Moore to contact them in regards to their patent portfolio. Alliacense will discuss the best ways Alliacense can help them convert their portfolio into a maximum cash return.

Do you think "Truth in Advertising" standards apply here?