Many good minds spending time this a.m. producing worthy thoughts re value of PR, and quailty of same (agree with Bajii on tout sheets, but GeoffP's effort looks very acceptable, including yahoo link).
My idea is for someone (not me; neither time nor sufficient expertise) to forward Geoff's post to 1) San Jose Mercury News, 2) San Francisco Chronicle and 3) Wall Street Journal. Have seen nothing in any of these.
All 3 have huge print & electronic readerships, and all have excellent business reporters ravenous for material. None can cover NDoC, ITC constantly.
GLTA