Hmmmm...my guess is it would start probably just after coordination has been established between the financier and stock promoter to land a hired pen to start talking things up....

....well, not right after- you'd have to give it a few quarters to set in and then go through a check with the unsuspecting at a shareholders' meeting in a swanky resort location, just to make sure everyone's belief system is holding fast and has bought in...

Were you there?....I was saw it play out, but didn't realize it at the time that was the game.

Regards