Yes, marketing automation is often considered a method of company development, as it can help businesses to streamline and optimize their marketing efforts, leading to improved efficiency, better targeting of customers, and increased revenue.

Marketing automation is the use of software and technology to automate repetitive tasks and processes related to marketing, such as email marketing, social media marketing, lead data enrichment, and scoring, and customer segmentation. By automating these tasks, businesses can free up time and resources that can be better spent on more strategic, high-value activities.

Additionally, by automating their marketing efforts, businesses can gain a better understanding of their customers through the collection and analysis of data. This can lead to more effective targeting of customers and higher conversion rates, leading to increased revenue.

Furthermore, marketing automation allows companies to reach larger audiences and make it possible to achieve personalization at scale. It's a powerful way to handle and analyze big data about customer interactions and use that for creating a better customer journey.

Overall, marketing automation can be a valuable tool for businesses looking to improve their marketing efforts and drive growth. However, it's important to remember that it's not a replacement for a solid marketing strategy, and it's just one of the many methods that company can use for their development.