For European Union: Directive 2014/40/EU governing the manufacture, placing on the market, and sale of cigarettes and related products entered into force on May 20, 2014. The Directive requires that cigarette and hand-rolled cigarette packages display combined health warnings (graphics, text, and information on how to quit) that cover at least 65% of the front and back of the package. However in the UK, you can find 200 cigarettes for sale uk without problems.

The directive also sets minimum sizes for warnings and therefore prohibits the sale of certain tobacco products in small packages. It introduces a ban on advertising and misleading elements on the packaging of tobacco products, electronic cigarettes, and herbal products for smoking. Two executive decisions were made on the location, design, and form of the combined health warnings for tobacco products intended for smoking and the location of the general warning, as well as the placement of an informational message on roll-your-own tobacco sold in pouches.