DELRAY BEACH, Fla.--(BUSINESS WIRE)--XenaCare Holdings, Inc. (OTCBB:XCHO - News), a company specializing in the marketing and retail distribution of consumer healthcare products, announced today that it is expanding its multimillion dollar national advertising campaign to include direct response mailings, television commercials, national sponsorships and additional print advertising to support the rapidly growing network of retailers carrying Cobroxin, an over-the-counter (OTC) pain reliever clinically proven to treat moderate to severe (Stage 2) chronic pain.

“We introduced Cobroxin, through e-commerce websites, during the last quarter of 2009. This quarter, we are pleased to report that the product has been reviewed and accepted by 40% of the 105,000 retail stores selling healthcare products across the United States, as reported by Chain Drug Review magazine,” said Frank Rizzo, President and CEO of XenaCare Holdings. “We anticipate the average retailer will place an opening order of $80 per store location. With analgesic products producing up to 21 inventory turnovers per year, the upside potential is dramatic and very exciting for Cobroxin,” he concluded.

In addition to its current print advertising campaign, XenaCare Holdings has purchased advertising in several men’s, women’s and specialty magazines. These advertisements are scheduled to debut in February and are projected to generate approximately 108 million reader impressions over the next 3 months. Cobroxin will also be featured in several printed retail catalogs, reaching approximately 18 million households throughout the United States.

Recently, the Company became a National Proud Sponsor of the Arthritis Foundation. This sponsorship allows XenaCare Holdings to use the Foundation’s logo on packaging, websites, print advertisements, retail catalogs and when sending out direct mailers to 100,000 Arthritis Foundation members. XenaCare Holdings plans to continue strengthening its relationship with the Arthritis Foundation and supporting the Foundation’s mission throughout 2010.

In October, the Company announced that it would be advertising in the official annual publication of NASCAR, which reaches approximately 8,000,000 attendees, as well as the NFL Alumni Guide Program and Yearbook. The Company recently expanded this targeted outreach to include advertising in the upcoming 2010 Super Bowl XLIV program guide and the 2010 NBA All-Star Game program guide.

Cobroxin will also be featured in direct response advertising with 60 second spots beginning in late January 2010.

Finally, XenaCare Holdings has begun production for a series of television commercials scheduled to air in April. Additional details regarding these commercials will be released in the near-term.

Cobroxin is currently available to independent pharmacy owners through the Chain Drug Marketing Association (CDMA), one of the largest pharmacy organizations representing more than 6,000 retail outlets throughout 32 states. Additionally, Cobroxin will be sold through most mass market retailers, including major drugstore chains and supermarkets, as well as online at Cobroxin.com, Amazon.com, Overstock.com and Drugstore.com.

Cobroxin is the first over-the-counter (OTC) pain reliever clinically proven to treat moderate to severe (Stage 2) chronic pain. Many other Stage 2 drugs require prescriptions, including Tylenol 3, Percocet, and Vicodin. The drug is currently available as an oral spray for treating migraine headaches, neck aches, shoulder pain, cramps, lower back pain, and neuralgia and is also available as a topical gel for treating joint pain and pain associated with repetitive stress and arthritis.

Additional benefits to Cobroxin include:

• All Natural
• Non-Addictive
• Non-Narcotic
• Non-Opiate
• More Potent than Morphine
• Long Lasting

XenaCare Holdings was granted the exclusive license by Nutra Pharma Corporation (OTCBB:NPHC - News) to market and distribute Cobroxin within the United States.