NutraCea Exhibiting at the IFT 2012 Annual Meeting and Food Expo in Las Vegas

SCOTTSDALE, AZ--(Marketwire -06/26/12)- NutraCea (NTRZ) (NTRZ), a global leader in the production and marketing of value added products derived from rice bran, today announced that the Company is exhibiting at the Institute of Food Technologists (IFT) 2012 Annual Meeting and Food Expo.

IFT 2012 Food Expo Details:
Date: Monday, June 25 - Thursday, June 28, 2012
Location: Las Vegas Convention Center, Las Vegas, Nevada
Booth Number: 2307
Additional Information: http://www.am-fe.ift.org/cms/

NutraCea President & CEO W. John Short commented, "After the highly successful launch of our co-branded SRB product with Beneo-Remy at the Food Ingredient Europe trade show last December in Paris, we are excited to be exhibiting at the IFT Food Expo in Las Vegas. Our booth (#2307) is near the East Concourse entrance of the Las Vegas Convention Center where we are looking forward to meetings with many of our existing customers and distributors as well as a number of prospects who have reached out to Colin Garner, SVP of Sales and his team prior to the show."

Mr. Short continued, "We continue to see sales growth in our USA Segment which follows the 31% quarter over quarter growth we reported during the first quarter of 2012. Our focus at the show is to continue educating the market on the value of raw rice bran and our unique stabilization process to convert this highly underutilized resource into high value animal feed and human nutrition products in a renewable and sustainable way. I expect our participation at IFT will help continue the momentum we have built."

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