My last post was mentioning the 'missing' products from the website.

Today, another announcement, this time, about PurEffect, the one that was supposed to compete with Pro Activ. A few years late, but it looks like Nuvilex and CK41 may start a campain similar to their competitor.

Here's the start of that PR:

"

Nuvilex, Inc.'s Marketing Partner, CK41 to Launch purEffect(TM) in May

2009-04-09 08:30 ET - News Release

CHERRY HILL, N.J., April 9 /PRNewswire-FirstCall/ -- Nuvilex, Inc. , formerly eFoodSafety.com, an emerging healthcare consumer products company with a portfolio of aesthetics, dermatology, environmental and nutraceutical products, announced today that Charleston Kentrist 41 Direct, Inc. (CK41), the Company's joint venture marketing partner for purEffectTM, a four-step acne treatment system, intends to commence sales of purEffect through the product's website (www.pureffect.com) by mid-May 2009.

"CK41 has made tremendous progress during the first quarter of 2009 in preparing for the launch of purEffect," stated Martin Schmieg, Chairman and Chief Executive Officer of Nuvilex, Inc. "We attribute three key factors to CK41's ability to launch purEffect this May. The first is the appointment of Mr. Gary Savage as CK41's new Chief Executive Officer. Mr. Savage is widely regarded as a pioneer and industry leader in cosmetic products marketing. His thirty-year career includes senior executive positions with American Cyanamid, Inc., Diane Von Furstenburg, Inc., Beecham Cosmetics, Inc., Gale Hayman, Inc., and Savvy International, Inc. In particular, he was responsible for the launch of the highly successful Pierre Cardin men's line and the acquisition by Beecham Cosmetics of Diane Von Furstenburg, Inc. We believe that Mr. Savage's leadership and industry expertise will lend itself well to the launch of purEffect."

Mr. Schmieg continued, "Secondly, CK41 has engaged an investment bank to assist the company in its fund raising efforts, which should put it in a better position to support the sales and marketing of purEffect over the long term. Finally, and most importantly, CK41 has acknowledged that success can only be achieved by getting started, as such, they have committed to launching purEffect now. Nuvilex will continue to aggressively support CK41 in this important marketing effort and product launch."

I feel confident that these deadlines will be met by the new Management. Again, it may take a quarter or two (maybe more) to show nicely on the bottom line but, imo, it will.

GLTA

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