"In May 2011, we entered into agreements with Justin Bieber Brands, LLC and certain associates which led to Justin Bieber agreeing to act as spokesperson for Safe on the Move's anti-texting product. During the second quarter we finalized our marketing strategy in conjunction with Mr. Bieber's advisors. This led to Options Media offering the base anti-texting product free in order to maximize enrollment in our campaign to reduce the very damaging effects of texting, e-mailing, and talking while driving.

In this soft launch phase, management was extremely encouraged by the fact that there were approximately 15,000 unique downloads of the free product in the first two weeks of launch. At the time of the soft launch, a public safety announcement ("PSA") video featuring Justin Bieber was broadcast via the Internet. The consumer response was extremely positive as there were more than 500,000 YouTube views of this PSA video and nearly 1,000,000 Facebook page views."