From an article you may have see already. 3 months ago mid Oct.

The point is that the launch is complicated when involving our spokespersons carreer.

That is in addition to other logistical and technical situations I am sure they want to get perfect.

Bottow line is it appears he's still on board and has a media following.

Marketing Bieber and the product successfully(1 shot) is not and easy task.

READ IT CAREFULLY TO BETTER UNDERSTAND

GL

But if YouTube launched Bieber's career, Twitter helped seal it. In 2009, he created his Twitter account and built a vast social media reach that helped him rank third on Forbes' Celebrity 100 list.

Bieber has 29 million Twitter followers; the only person with more is Lady Gaga. And when you add his 43 million Facebook fans, the 740 million YouTube views for his breakout ballad, "Baby," and the 2.4 billion impressions on his VEVO channel, it is clear social media built his career.

The teen idol also got in early on Instagram, boasting more 3.5 million followers, more than any other user. His girlfriend, Disney star Selena Gomez, has 1.4 million users -- likely people looking for photos of her boyfriend.

The sharing on multiple channels is a stark contrast to the older model of fame and star-making, in which knowledge and access to pop stars was carefully controlled, usually to coincide with a music or movie launch. But now being a young celebrity often means opening up your life in unprecedented ways.

"It used to be there was a mystery to the artist," Bieber said. "Now there's, like, no mystery -- the fans want the connection, they want to see you Instagramming at a coffee shop in the morning."

Of course, Bieber wouldn't be a superstar without his musical talent -- but there are a lot of cute, talented teenagers out there. He and his management's savvy use of social media-savvy transformed his talent and helped build him into a phenomenon in just a few short years.

Looking To the Future

But even the biggest teen idols have a shelf life -- after all, there aren't a lot of tweens who want to go see a 35-year-old pop star. This is something Bieber undoubtedly knows all too well. Fame is fleeting; money isn't, and he's investing some of those quick millions to safeguard his future.

And since tech is such a huge part of his success, it's not surprising that he's putting his millions into tech companies. He holds huge amounts of stock in about a dozen tech startups, including Spotify, messaging platform Tinychat, social-curation app Stamped and gaming company Sojo Studios.

Braun said it's important to get Bieber investing in startups that he can promote to his core audience, and anything that's connected with social media, like Instagram or Spotify, will hit big.

"Social media helped launch my career," Bieber said. "Without the Internet and without YouTube, I wouldn't have gotten the chance to put my music out there and have people hear it."

But unlike a lot of celebrities, Bieber doesn't trade his name and endorsement for stock. In fact, he keeps his investments quiet and the companies return the favor by not discussing his involvement.

"We're always looking for the next thing," Braun said of his and Bieber's investment philosophy. "If we're coming in and putting his name to something, and his brand and likeness and his social media power, then we will try and figure out a proper compensation."

Braun was instrumental in getting Bieber to start investing at the beginning of his career, back in 2009. He says long-term success requires them to be selective and he doesn't let his young client invest in anything unless he likes it. For example, comedian Ellen DeGeneres told Bieber about social gaming company Sojo Studios, and now they are both investors.

Bieber and Braun are keeping quiet about many of the social media investments they've made, but Braun says Bieber's portfolio represents between 2 and 5 percent of his net worth, or about $3 million.

And Bieber will likely add to those coffers after this fall's world tour, since he's expected to pocket a cool $80 million.

Some of that money may be going to his next big investment, Options Media Group Holdings, which sells PhoneGuard, an app that keeps teens from texting while driving. In June, he received the option to buy 121 million shares, which represents a 16 percent stake in the company. And given Bieber's huge social media presence and popularity, PhoneGuard may prove a golden investment -- especially since states are passing hands-free phone laws.

"It is tragic that almost on a daily basis there are reports of deaths and severe injuries caused by drivers who are texting and driving," Bieber said in a statement. "We need to change the attitudes in our society towards texting and driving, and I am making it one of my personal goals to make this happen."

Having intertwined interests can always backfire, though. Ashton Kutcher, another huge Silicon Valley investor, took a huge hit on his reputation when he put together a special online edition of "Details" and wrote two features on hot tech companies, but failed to disclose he was a heavy investor in most of them.

Celebrities will always promote products for pay, but they enter a whole other realm when they've also invested heavily in the company they choose to promote. Fans may not believe Bieber's endorsement when they learn he's invested his own money in a company, and if there is a backlash, it could cause both his reputation and his investments to take a hit.

Following Bieber's Path

While Bieber is an extreme example of how stars can use social media to leverage their earning power, he's by far not the only entertainer that has become wealthy through YouTube, Twitter and a growing cadre of social media contacts.