Harrah's Entertainment, Points International team up to offer Total Rewards members more options

TORONTO, Sep. 10, 2008 (Canada NewsWire via COMTEX) -- Points International Ltd. (PTS)(PTSEF) - owner and operator of the world's leading reward-management program, Points.com ( www.points.com ) - announced today that it has signed an agreement with Harrah's Operating Company, Inc., a wholly-owned subsidiary of Harrah's Entertainment, Inc. Under terms of the multi-year agreement, Total Rewards will be part of the Points.com network and Harrah's will also participate in Points' Global Points Exchange (GPX), the loyalty industry's first peer-to-peer loyalty currency trading platform. In addition Points will offer Total Rewards members the ability to transfer Reward Credits between friends and family.

Total Rewards members will also have even more ways to earn valuable credits. Among other solutions, Points will launch a Corporate sales platform allowing retailers to offer Total Rewards Credits as an incentive. Points and Harrah's will be working to launch these initiatives over the coming months.

"We are delighted to be working with industry leader Harrah's to further enhance their loyalty program," said Points CEO Rob MacLean.

"We are dedicated to providing our customers with the best loyalty program in the business, and we think being a part of the Points network is another way to add value for our customers," said David Norton, Chief Marketing Officer, of Harrah's Entertainment.