If positioning themselves all for a big push is true, why was Atomic hired over 5 months ago? I'm sure with a company that size, they do not require 5+ months to prepare. I hope that with all the money they've been paying them that they've been making use of their service in some way for the duration. I just hope this wasn't another matter of them not accounting for how long it will take to prepare (i.e white paper, test chips, getting the lab back up and running, name change, website, etc.) It seems to me that something like the website revamp should have been thought about and initiated long ago soon as the PP was filled, and further contents could be added as they become available (eg. another milestone completion) and then have the website ready to launch. I just feel a further sense of urgency is required as the rest of the industry is not sitting still, and the competitive risk for all of us increases as every day goes by.