Slab, it's alreday been stated. There is no incentive for the options when they are priced at the market. Options are often priced above the market price to motivate the receiver to work hard to put his/her options in the money.

In Poet's case, it's all profit from here for the receivers, not incentive to get the share price up. I believe this is the general beef.

There is also the issue of whether the share price has been contained to be able to grant the options at a lower price, however that is pure speculation.