FJ, good point on the retailer skepticism. But I think the other big issue is that very few people actually understand the tech. That lack of technical familiarity manifests as heightened uncertainty with every news release, since the market has trouble taking the company's claims at face value, both for historical and technical reasons.

It's why we are in a share price holding pattern. Until a big name makes the "unfathomable" more fathomable, this market will refuse to accept POET's claims as too good to be true. A long list of legal disclaimers about forward looking statements at the end of each NR reinforces that skepticism.