As someone who is a fan of the sweet science, I have to say whoever Mayweather has at ringside probably wouldn't help much with the promotion of Poet. But if you look closely during the big fights you will see Donald Trump and Michael Jordan, now if those two decided to buy in to our company and it became public knowledge then we could expect a feeding frenzy!

On a more serious note, I think it's time to relax a bit and put away the censorship phaser or at least change the settings from kill back to stun...