Yes, because its soooooo much better to not make any money.. thats why we are here in the first place, at least I am. Volatility creates opportunity.. and the biggest opportunity there is to increase your overall holdings if a rise in SP didn't hold.

And it doesn't even have to be pump and dump.. promotion leading up to significant news, followed by more promotion and more significant news keeps a steady healthy increase in SP and a healthy balance of SP gains based on actual company developments along with speculation.