Re: Automotive applications. I'm usually a mile behind you guys, but I know just enough to be dangerous:
1) Movement to a single processor for a car to control everything from engine functions, ride control, entertainment and communication is requiring faster processors to handle all of the work. With all the sensor inputs requiring high-frequency monitoring e.g. vehicle stability control, this may become an issue quickly in development today.
2) Reduced energy. The shift to hybrid and all electric requires every ounce of energy going into driving the car. If a drop in 200W is possible, they'll take it. Incredible costs are being invested into dropping weight using carbon fibre, this would look cheap in comparison. Compare this is adding more battery or power pulled from the engine. I think the benefits would be attractive.
3) Maybe less so, but small packages make packaging easier in cars. A small, efficient processor occupies less space and potentially eliminates external cooling that might be a reality with today's designs.
There might be more, but I think POET would make a few things easier.