I would hope that between Taylor and Copetti that they would have a mock up/prototype device or devices (a video would suffice) depicting what poet/pet does versus silicon. Lets compare our box to their box in a real life, real time scenario. Configure both and compare things like size, heat dissipation, speed, power consumption etc etc.. I am anticipating an MBA type crowd not a geek crowd and the more basic the presentation, the more effective and understood it would be.