That's quite a naive statement.
The presentation will be a success just because it is at the Empire Club.
The presentation will be a success just because of the who the audience will be.
The presentation will be a success because Dr. Taylor and Peter will be discussing Poet in a comprehensive and interrupted manner. Hopefully there is a Q&A afterward.
You cannot really buy this type of exposure, you earn it!
We may see an immediate bump in the SP, but unless a news-release also happens Monday, the long-term benefit of the presentation will come much later.