FJ - You know there's firms that specialize in this right? That is a complete child's cop out. People multi task all the time, and outsource -- this is a prime example of where they should do exactly that. Marketing is just as important as the meat and potatos (or as Copetti would put it "The ferrari under the hood" .. gawd awful).

It's frustrating to see such great tech washed out with a presentation like that yesterday, it could have been leaps and bounds better with an incremental increase in effort.