Great post. My 2 cents to add colour and discussion...

I agree that using Moore's law progression is not perfect, as it does not speak to the customer problem and why the world needs faster processing (answering "what is in it for me", vs. a continuation of a Law or theory). . ie. Most consumers don’t care about a law. They care more about faster, cheaper, more efficient devices making life easier and more productive...

This said, I think using Moore's Law is a quicker and easier to understand, compartmentalized concept (if you will) for the tech world to digest. It is headline grabbing, and within a small phase or title one can quickly explain that POET has the immense capability to extend and accelerate a known industry concept. It tells the story at a 30,000 foot view quickly.

It's true, the technical definition of Moore's law talks to the density of transistors doubling every 1.5 years- thus producing the knock on effect of performance gains as a result. (Some tech people have adapted the concept to mean double the performance in 1.5 years, which it not completely true)

Full circle... I fully agree. Quantification as part of the "selling message" is very powerful. As soon as POET can, they should 'bake off' their chip vs. Intel and produce exact technical stats on the speed, power etc. using known performance benchmarks, executed by a third party.

Think of a headline "POET Technology chip outperforms fastest Intel processor by 20X with 1/4 of the power" or “ POET Tech produces 60 GHZ processor for notebooks. Yes, 60GHZ!” (with text supplementing the headline on how this tech can be built with existing chip equipment and scheduled ready to ship in 201X).

Industry people, investors, soccer moms alike, will be able to easily understand that this tech is worth XXXB.