Many writers today are paid by clicks and page referrals. Even Seeking Alpha, which has some superb stock reports, pays a fee plus click payments. The SA writers are motivated to have great reports because of the almost instant feedback loop within SA. As a writer on SA you don't want people critizing your analysis online so you do your DD. Most print media today don't get that immediate critique/feedback and have a deadline to meet, therefore the writers don't do the proper research to get the details. They are usually paid by article and the feedback loop doesn't necessarily impact their compensation.

I don't know how many people are on Agoracom following PTK but if there are say 300 (I tripled the number of people who reported their shares last year) even if 10% of these folks started to work the media angle before we get to the AGM that might help get much better and correct visibility for POET. Maybe the $70+ club could start a framework for such a plan (ie: what media are best to target, when and how frequently, bullet point messages, summary analysis - essentially canned story for the writers). Also maybe a well researched article posted on Seeking Alpha. Maybe give CC a list of the essential media people that he could invite to make sure the nest ones are at the AGM show and tell.