I agree: Rob and Oogee.
Hitting the media outlets hard when POET is fully online, PDA and revenue in hand (or direct line of sight to rev) with a "message to the masses"...great call.
What is it? Why is it unique?
What problem or need does it address?
What is the market opportunity for this 'need'?
What do I care? What is the investment opportunity?
How do I monetize?
...most of this is in hand and sprinkeld across the the 20-F, Midas report, NR, etc. etc.
A video/piece that speaks to the common investor/person that can answer the above is a great idea.
I am confident POET will find a way to get the message out effectively when the time is right.