I think options are priced at the average pps for some period around the time of issue - and therefore were set by some formula. As to liquidity - I guess its a matter of semantics. A lower float coupled with increased demand (NASDAQ listing and forced buying by etfs, etc. and a broader pool) would make it easier for me to sell at a better price. To me, this increases my liquidity(ability to sell at least). If the shares get too pricey, I would think a forward split would occur.

What concerns me more is dilution - not related to the rs, but to the call for a 20% increase in options and the reference to "capital raises." Those certainly impact the value of my holdings.