The company knew that the sale of 300,000 shares would cause a substantial instability to the share price, and it did as we saw today. So the company comes up with the news before the market opens informing of the sale, to potentially minimize the damage and put shareholder at ease. It didn’t work as we saw. Wouldn't be better/ fair to announce Dr. Taylor's intention before the sale has taken place, so to give all shareholders a chance to stay or go , or do whatever they find fitting for them based on what was about to happen? Once again, we all got left hanging. Being a retail shareholder is never easy.