Must be that the management team expects rather large developments if they are sharing and exploiting the strengths of both men.
You also see the frame work taking shape for a full force organization, again a dollar would not be wasted on or before they knew what they had in hand.
The marketing program of the product to the foundries and manufacturers, can now begin. With stage two marketing by the end user beginning in 2015. The meat is coming to the table.
The marketability of this announcement will be desseminated on a global basis now and most likely through mass media, industry punblications and journals. Will no doubt perk eyebrows, pique interests and cause the 5w's to begin circulation.
Its a bit cliche-esque...."But get in, strap up, and hang on!"