I find it interesting the days poet picks to release news, Thursday, I like the unpredictability of it.
Also I would think that there is a good chance that a director or two could come from one of the future partners, so this is why they say they will be adding staff and directors in the future.
I also like the fact they are pretty straight forward with there news, they don't try to make you feel all warm and fuzzy, they just simply tell you what is going on, no fluff, no problem.