There are a number of different plays on how they could have been compensated for producing the ad - no one saying or is disputing whether BTV were compensated or not wtf. If Poet will in fact be featured on BTV, then Poet could have had it done by BTV at cost, which would naturally be better than having it produced on the open market with an independent production company ...

... anyway it's not really material to the point of my origninal post - why don't we just wait and see how everything unfolds.