Serioslywtf, since POET Technologies will never sell any products to consumers directly, it makes sense to put emphasis on the company, on what it does and on the stock.

The video targets US investors to promote the stock, creating immediate shareholder value by a rising share price. I quite likely won't make many new friends with the following statement, but a well-known brand, a listing at a decent exchange and a adequate share price are also a solid foundation for approaching the capital markets for raising dept or equity capital. Conquering a global market as well as fostering the development of new processes will require fast growth, and fast growth will require one or the other form of financing sooner or later, I'm afraid. Purely organic growth will not suffice, because our patents will expire after so many years.

More indirectly, investors are also consumers who will want to own devices "Powered by POET". I know I do!