Dear Ark,

I presume I am not alone in remembering the INTEL logo and adverts which marketed products as "Intel Inside". Certainly, in the UK, it was plastered as a little sticker on any computer I bought and was common on British television accompanied by a little jingle. I don't remeber "AMD within" or "Contains a Qualcomm". That said, Powered by Poet has a catchy ring to it. The interesting thing was that I never bought an INTEL microprocessor as a single item in my life and neither did billions of others around the world. A processor is a nerdy item but, and a large but too, millions bought because they believed the reassurance that, in some way, it was the best even when it was not. Hence, the fascination of this board with the advertisement. I believe it will induce millions, perhaps billions, to ask "have I got one of these inside". Surely you want to be as successful as INTEL?

David