ISpot even didn't update any count. Even after Bloomberg it shows only #4 of airings. Don't know if this "counting" is correct. Wonder what will be next after the "spot". Poet was never really doing any advertisement. They even obviously refused to give interviews to any analysts. Why now the ad? Would like to better understand that mind changing by still not give an Interview to Bob? As FJ said. Or do they Plan interviews now, as they only said they will not do it until year end of 2014 and now all of a sudden we even have a TV ad. So POET should give interviews to back up the 15sec spot.