I'm sure AM is used to competing with Intel considering his background with AMD and Global Foundries; probably his way of telling Apple, Google, Samsung, etc "don't sign anything long term with anyone til you hear from POET." He must have some bullet proof prototype and partner in his corner, to overcome any challenge that may occur. A good challenge to the perceived best is worth a lot in publicity and quick recognition. Is it a sure thing? We are close to finding out.