Having overseen, and been involved in a few campaigns, there always is a target market. Now lets clarify here. We don't know who that is, or how they structured the whole program (marketing) thats always confidential. My "hunch" is that test marketed and measured the ones on Spike just as a matter of practice.

The main target and aim of course Bloomberg TV and that audience. As they increase frequency, and placement variables, that will also give you clue as to who and or what they are marketing too. I say what because there is not only a target audience but a certain mindset as well they market too. Remember I said previously its a mathematics game and everything is always measured and analysed. The real target market (my opinion-experienced based) is most efficently those on Bloomberg who are part of a Trillion dollar money management, investment councilling, private wealth client business, and/or those who invest as a sideline, or as an act of employment, or those in the technology sector (many sub-contexts there), industry scouts, all the way to the Mad Money disciples.

With respect to what you read into the Infiniti ad. There are many kinds and types of advertising as you know, many types and methods as well. These are product, campaign and usually message dependent. My main aim in that post was to get the reader to think of different methods and targets, and how diverse the POET product and message is and can be to the investing public or the regular public or industry professionals et al.

The bottom line, considering cost, frequency, the message been presented....all in....there must be something coming that warrants the coming out party. I hope this helps.

Cheers