Eileen:
Who do you believe the targeted audience is? If consumers, does it make sense to do it this far out (from a consumer product). The fact it is running on Bloomberg tells they are not marketing to the (eventual) direct consumers of our product. Also, the ticker prominence should also give one a clue. For example, Infiniti ads didn't display "Nissan Motor Co Ltd (ADR)OTCMKTS: NSANY"