No doubt the increased frequency has some meaning.(I know this)

No doubt that the message is as one of the POET club members here at our office, referred to as "ballsy".

No doubt there is a complete method to their madness.

No doubt there are developments in the pipeline and they are substantial, therefore the cost of insertion and frequency would be justified.

Fj made the comment about poking a bear. Correctly I might add. But when you are David and you seek to take on Goliath. You are poking the bear. When you run an ad which basically states you intend to become Goliath, you have poked the bear.When that ad says effectively that "you" are the only alternative in the near future. When you threaten billions in research already completed and in progress, you poke the bear.

The bottom line is thus....if your the bear and your now awake and alert, you better had pay attention to that poke, to that ad, and to whats within. Or your future is or will be, in peril.

So the most interesting items of note here...would have to be considered when discussing the next few months and what lies within.

-Someone specifically requested 40nm..why and who ?

-The ad and its message and its frequency..whats its message and to whom ?

-Ajit Manochas industry connective wheel...how many spokes and how many revolutions has it turned to get us to this point ?

-Peter Copetti's undying belief and business acumen..what future stability has he laid in the groundwork of the present ?

-Dr. Geoff Taylors genius level patience in research and resultant accomplishments..just how high can we fly ?

-The new CEO and board members.......whats to be their mandate in their first 100 days ?

-The low hanging fruit....by poking the bear, are we forgetting the low hanging fruit and going for the whole tree.......or orchard ?