Fully agreed, Sulasailor!

Speed, power consumption and cost are concepts people are able to comprehent immediately. Heat dissipation or integration of whatwever already needs some explanation, and something like hole mobility in strained InGaAs quantum wells is something people don't want to be bothered with (regrettably).

So high speed + low energy @ low cost might be the key ingrediences of the branding formula to power the world by POET.