From my experience, the average investor does not need to understand the science. I didn't when I bought in (not that I do now, but thanks to many of you I know a lot more than I did at that time). All I needed to see is what is on page 3 of the CP. I told two women in passing conversation (complaining about having to constantly recharge their cell phones) that there was a company that was coming out with a new chip (I didn't know at the time that is wasn't a chip but a process) that would replace silicon and they would only have to charge their phone once or twice a week. They immediately wanted to know who it was so they could buy the stock. The average person knows that microchips run everything, they don't need to know the details. All it is going to take is a news story in the main stream media stating what is on page 3 of the CP and there will be a rush to buy the stock. imo